Hankol Liquor: A Packaging Design Revolution

Unveiling the Innovative and Environmentally Friendly Design of Hankol Liquor

Hankol Liquor, a brand that embodies the spirit of bold and joyous drinking, presents a packaging design that stands out in its form and function. The design concept, inspired by the idea of "blind taste", integrates the silhouette of the brand's founder into the negative shape, reflecting the brand's commitment to its original intentions. The use of Chinese calligraphy and seal in the typeface adds an oriental cultural charm to the sauce-flavour liquor.

The unique properties of this design lie in its innovative use of environmentally friendly and degradable materials. The packaging eliminates redundancy through an integrated molding design, providing convenience and protection during transportation. The front of the packaging features a metal logo sculpture, combined with the packaging surface texture, to create a high-end, fashionable appearance for the liquor.

The production of this packaging design involves the use of environmentally friendly EPP materials for the outer box. The technical challenge faced during production was the combination of the face metal and the glass bottle body. Despite this, the design team, consisting of Ji Hao and Zhang XiaoMing, successfully overcame this hurdle, resulting in a product that is as environmentally conscious as it is aesthetically pleasing.

The Hankol Liquor packaging design project began in Shenzhen in early 2020 and was completed in June of the same year. The product was released in January 2021. The design process involved extensive research into the product's expression and the potential for glass modeling and collision with other materials. The result is a design that is not only unique and innovative but also environmentally friendly and culturally rich.

The Hankol Liquor packaging design has been recognized for its outstanding expertise and innovation, earning the Silver A' Packaging Design Award in 2021. This prestigious award is given to designs that demonstrate strong technical characteristics, splendid artistic skill, and a remarkable level of excellence. The award is a testament to the hard work and creativity of the design team and the unique cultural charm of Hankol Liquor.